Chapter twelve is all about developing an effective argument within the aspects of our topic. The first question is all about supporting the thesis, which is very important. It states that once you pick a stance, you pick reasons that support that stance, then you find evidence to support each reason respectively, then you word it all to appeal to your specific audience. It is king of like building a pyramid from the top down. The next question it addresses is about the integrity of your argument. In order to make sure it is a strong argument, you check for the fallacies within the argument and your analysis of it. From careless reasoning to misrepresentations, taking a fine-toothed comb through your entire paper will allow you to find and address these faults and allow you to change them before your readers find them.
This is important because if your argument is not strong or on topic than your credibility is down the drain along with your paper and topic. This mean all your work was for not. Making sure to check all these areas within the paper and argument give you an extra security blanket against the cold winter critiques can and will bring.
Chapter Thirteen talks about organizing your paper. It's first section goes over and defines different organizational styles such as Chronologically, Description, Pro/Con, etc. The second section goes over the arrangement for your argument which can be done as Label evidence, Group Evidence, Clustering or Mapping. The final section goes over the creation of an outline. This can be formal or informal. Basically the lazy way and the not lazy way.
This is important because organization is key. If the paper isn't easy to understand and follow, the reader will lose interest and more than likely stop reading your paper. By following the tips within this chapter, the paper will have more flow and this keep your readers reading.
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